Minimalist wallets for modern life.
Identity was looking for a minimalist brand that would appeal to men in the 25-45 age range who appreciate functional products with a focus simplicity and function.
This concept was unused but elements were carried over to the final brand.
![locococArtboard 16@2x.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/e6b9b5f9-c88d-428d-bcfb-548be1120732/locococArtboard+16%402x.png)
![locococArtboard 16 copy@2x.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/87e487e2-599d-4b1a-b33d-ba2ba3d764bd/locococArtboard+16+copy%402x.png)
![locococArtboard 16 copy 2@2x.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/6dcd8904-5afe-45ff-961f-6d9c7eb7eee1/locococArtboard+16+copy+2%402x.png)
![locococArtboard 16 copy 3@2x.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/0ecca754-effc-4661-81ed-e1c4e2cab1c1/locococArtboard+16+copy+3%402x.png)
![locococArtboard 16 copy 4@2x.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/5977d95d-3419-4450-827a-0bbb213c5f67/locococArtboard+16+copy+4%402x.png)
![locococArtboard 16 copy 5@2x.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/25212b0f-e1da-4127-aa58-ecec35bf71ab/locococArtboard+16+copy+5%402x.png)
Brand Concepts
Visual Identity
Graphic Design
Logo Design
Client: Identity Wallets
Agency: Mosolf Design Co.
Creative Lead: Lane Mosolf