Cells are the building blocks of life. Mikra helps you guard yours.
Mikra is a supplement company with a focus on cellular health. Our client wanted something bold and modern that could speak to their target audience of aging athletes and health conscious individuals. The core concept revolved around the idea of the micro health creating macro health or “the cellular universe within”. I was responsible for creating their visual identity from moodboards to brand guidelines.
![locococArtboard 1 copy.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/e0f1c3d2-c0dd-4ec8-a83d-263aca6457ad/locococArtboard+1+copy.png)
![Web 1920 – 1.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/c1a43d02-f77a-46f9-b078-a33de1b24760/Web+1920+%E2%80%93+1.png)
![locococArtboard 1 copy 56.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/e769b0a6-d548-4053-85c7-d9adcb3a088c/locococArtboard+1+copy+56.png)
![locococArtboard 1 copy 54.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/f3aa63b1-4e74-4e81-ab2b-5f173ca6b3f5/locococArtboard+1+copy+54.png)
![locococArtboard 1 copy 49.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/0f959143-3e98-4c62-acbd-eba5ec685388/locococArtboard+1+copy+49.png)
![locococArtboard 1 copy 70.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/9517e092-c2da-4db9-9526-9ab25f012ca1/locococArtboard+1+copy+70.png)
![locococArtboard 1 copy 67.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/2218dea5-26aa-47be-8646-2a065fd42795/locococArtboard+1+copy+67.png)
![locococArtboard 1 copy 61.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/79eeef68-7ff6-4fd7-bc4b-1d479815c54a/locococArtboard+1+copy+61.png)
![locococArtboard 1 copy 57.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/a1aa29ac-5acb-43a0-9b8d-d0367fc676ef/locococArtboard+1+copy+57.png)
![locococArtboard 1 copy 63.png](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/547d7ffc-12ae-4780-a16d-616e7b49e621/locococArtboard+1+copy+63.png)
![subway-poster.jpg](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/11e8b0d2-127b-49e2-82eb-4b6472129d24/subway-poster.jpg)
![business-cards.jpg](https://images.squarespace-cdn.com/content/v1/620ac673bdceea1548536ce6/11c13fd3-eb67-4810-b6d3-796e368690a3/business-cards.jpg)
Visual Identity
Graphic Design
Packaging Design
Digital Design
Social Media
Client: Mikra
Agency: Day Job
Creative Director: Corey Way