Ruff Ryders Bike Club

We pitched a new line of merchandise to Ruff Ryders Entertainment. I created a visual foundation inspired by Japanese racing, Japanese heraldry, and the visual parallels that I was able to find in the iconic streetwear styles of the Ruff Ryders. I created a variety of “heralds” for each regional chapter of the Ruff Ryders to identify with. The idea was that this hyper localized concept would help drive merchandise sales. I dubbed this the Ruff Ryders Bike Club (RRBC).

Concept
Apparel Design
Graphic Design

Client: Ruff Ryders Entertainment
Agency: Day Job
Creative Direction: Corey Way