SNAP (Non-Profit) — Mosolf Design

SNAP Photo Exhibition & Auction

SNAP is an annual non-profit photo auction in support of the AIDS Committee of Toronto. We were asked to create a striking and sophisticated new visual identity for SNAP and this yearly event.

This concept focused on shifting negative perceptions and experimenting with the overlapping terms that come from the world of photography. (Negative & positive). The bright colour palette and bold typography we’re selected to create a a “high-fashion” or “art gallery” aesthetic that could be seen from a mile away. This concept was not selected but many elements were carried over to the final brand.